In “Amazon Says It’s Stopped 700K Counterfeiters From Making Accounts Last Year” (Modern Retail, 26 March 2024), Brian Cairl comments on efforts by Amazon—which spent an estimated $1.2 billion on anti-counterfeit efforts in 2023—to stop fake products from being sold on its platform. Brian explains that while it’s difficult for law enforcement and investigators to stay ahead of counterfeiters, Amazon’s capacity to kick an infringer or counterfeiter off of a platform is important because counterfeiters often can’t continue operations when they don’t have a profit coming in.
Read the piece in Modern Retail.
