In “Media Agency Contracts May Not Be Worth the Paper They Are Written On” (19 August 2020), TrinityP3 discusses that years on from the K2 Intelligence ANA report, the concerns that the report addressed are still prevalent in the industry. According to TrinityP3, “With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report in 2015, you would think that media agency contracts would be as close to perfect as any contract could be. This is a trillion-dollar global business after all.”
Read the full article in TrinityP3.
